Attorney Advertising Policy

Basnet Attorneys & Law – A Premier Law Firm in Bhutan 

Effective Date: February 2, 2025

1. Purpose of This Policy

The purpose of this Attorney Advertising Policy is to ensure that all communications, publications, and representations made by Basnet Attorneys & Law are fully consistent with the Jabmi Act of Bhutan, the ethical rules governing the legal profession, and internationally recognised standards of professional responsibility. This Policy establishes clear guidelines to maintain the Firm’s integrity, credibility, and compliance while providing information to clients, the public, and stakeholders in a responsible and ethical manner.

2. Scope

This Policy applies to all content and communications issued by the Firm, including website materials, online publications, marketing brochures, articles, social media posts, digital communications, and any public statements made by partners, lawyers, or authorized staff. Every representation intended for public consumption falls within the scope of this Policy, ensuring that all messages uphold the Firm’s professional and ethical standards.

3. Policy Principles

Accuracy and Integrity

All marketing and informational content produced by the Firm must be truthful, accurate, and free from misleading statements. Basnet Attorneys & Law does not make unverifiable claims, promise guaranteed outcomes, or present information in a manner that could create unreasonable expectations for clients or the public. Representations of experience, expertise, or prior results must be factual and clearly contextualized without exaggeration.

No Legal Advice Through Advertising

Content published on the Firm’s website, social media, and other informational materials is provided solely for general informational purposes. Such content does not constitute legal advice and does not establish an attorney–client relationship under any circumstances. Individuals seeking legal guidance are encouraged to contact the Firm directly for tailored professional advice.

Professional Representation

All communications by the Firm reflect the highest standards of professionalism, discretion, and respect for Bhutan’s legal system. Descriptions of past matters, representative cases, or achievements are presented factually and are not intended to imply or guarantee future results. The Firm maintains decorum and accuracy in all public-facing materials to preserve trust and credibility.

Compliance with the Jabmi Act

Basnet Attorneys & Law strictly adheres to the Jabmi Act, including restrictions on solicitation, prohibitions against comparative or self-laudatory claims, and other ethical guidelines governing how lawyers may present themselves to the public. All marketing and communication practices are designed to comply fully with these statutory and professional requirements.

4. Disclaimer Requirements

Where appropriate, all public-facing communications should be read with the disclaimers such as: “Results vary by case; past outcomes do not guarantee future results” and “The information provided is for general purposes only and does not constitute legal advice.” These disclaimers ensure that recipients understand the limitations of the information provided and mitigate the risk of misinterpretation.

5. Review and Oversight

All advertising materials, public statements, and online communications are subject to review and approval by the Managing Partner or designated compliance personnel to ensure strict adherence to this Policy. This oversight process helps maintain consistency, accuracy, and ethical compliance across all communications.

6. Updates

This Policy is reviewed periodically to reflect any updates to the Jabmi Act, evolving regulatory guidance, and developments in professional standards. Revisions are implemented as necessary to maintain compliance, protect the Firm’s reputation, and uphold the highest standards of responsible legal communication.

For any enquiries please contact our firm at [email protected]